Sports Organisations

The professional sports sector in the UK is known for engaging in valuable research and development to create top-performing sporting goods. If your business falls within this industry, you may be eligible to claim up to 33% of your R&D expenses.



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Eligible R&D Expenditures for a Sport Organization

Expenditures that can be accounted for in your R&D claim as revenue expenditure include:

  • Payroll/staffing expenses for sport scientists, medical personnel, nutritionists, fitness and conditioning coaches, and talent scouts (gross wages, employers’ NI, and company pension contributions)
  • Subcontracted R&D for the creation of novel training equipment prototypes and cutting-edge sports software and applications, as well as external consultants for innovative ideas in sports training and gear
  • Consumable materials used in research, such as food and drink for dietary studies, and materials used in prototype creation.
  • Software and software licenses used in R&D, such as sports performance analysis software.
  • Compensation paid to athletes for participating in performance studies or trials.
  • Contributions to independent research institutions, such as universities and sports science departments, for joint research projects
  • Cloud computing and data storage costs incurred in R&D, starting from April 2023.


Examples of successful sport qualifying activities include:

  • Creation of novel training equipment prototypes
  • Innovative ideas and designing concepts for sports training gear.
  • Development of cutting-edge sports software and applications
  • Enhancement of the performance of current sports equipment and systems
  • Creation, evaluation, and assessment of novel dietary regimens
  • Optimization of nutrition through the club’s nutritionists’ work
  • Study of the effects of nutrition on immunity, performance, muscle injury, and sense of weariness
  • Analysis of the impact of body composition and food, drink, and vitamin supplements on performance
  • Customization of food and hydration for players to maximize their performance.
  • Work done by fitness and conditioning coaches to increase fitness.
  • Physiology and training techniques to improve quickness, endurance, and recuperation.
  • Techniques to increase oxygen intake and boost pH levels while decreasing muscle metabolites without affecting performance.
  • Injury prevention work done by club doctors, medical personnel, and sports scientists.
  • Prevention of specific injuries, such as anterior cruciate ligament injuries, through injury prevention work
  • On-field injury care to allow players to keep playing without any long-term risk
  • Talent scouting by academy staff and scouts.
  • Investigation of how genes and deliberate practice and development affect performance.


What counts as R&D for tax relief purposes?

We suggest evaluating your project against the following three criteria to determine if it meets the requirements for R&D classification in the eyes of HMRC:

  • Is there technological uncertainty? If you took a competent professional in your field and gave them the documentation for your project, would the answer to your problem be readily deducible? If not, then you likely attempted to overcome some sort of scientific or technological uncertainty for your project to qualify.
  • Have you achieved an advancement? The goal of any R&D project should be to take any given technology beyond what’s available in the public domain. So, if you’re doing something that’s never been done before to your knowledge, something that’s been done by other companies before in a way that was their own IP or advancing an existing technology/approach beyond what it was natively capable of, then you could have done exactly that.
  • Does it demand competent professionals? A professional in the relevant field shouldn’t be able to solve uncertainties with ease. A competent professional is one who is anticipated to be familiar with the pertinent scientific and technological principles involved, aware of the current level of knowledge, and has acquired experience and is acknowledged as having a successful track record.



Our R&D Tax Credit Process

Our Expert team of knowledgeable sector specialists, sport consultants, accountants, and former-HMRC tax inspectors can uncover R&D expenditure in sport projects that other advisers miss.

EXPLORE: Schedule a free appointment below, and we will determine your eligibility and your sporting firm’s total R&D tax position.

CREATE: We will create a claim that minimises your potential exposure to HMRC inquiries, attempt to expedite your claim, and avoid delays in getting your benefit. The claim will undergo rigorous compliance checks by our in-house compliance team.

OPTIMISE: We’ll find you additional sources of R&D funding and offer planning assistance for your R&D strategy, taking potential incentives and grants into consideration. Through the whole company lifecycle, we can help by taking a comprehensive approach to the needs for innovation assistance.

REWARD: We’ll ensure you safely receive the maximum tax credit available to you, enhancing your future growth.


How We Help

Our team of sector specialists, sport consultants, accountants, and former HMRC tax inspectors can help uncover R&D expenditure in sports projects that other advisors may miss. Schedule a free appointment with us to determine your eligibility and total R&D tax position, and let us create a claim that minimises your potential exposure to HMRC inquiries and safely maximises your benefits.


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What our clients have to say

It was a pleasure working with the guys at Bonham & Brook, especially considering that, with the wealth of knowledge backed up with the expertise of an ex HMRC officer, we had confidence going ahead with a claim for the first time. After successfully receiving a substantial refund, we would not hesitate doing another claim and, it goes without saying, Bonham & Brook will be our preferred partners going forward. Thank you, again.

Chris Strik

Managing Director

We worked with the team at Bonham & Brook on the R&D claim that we were unaware of. To our surprise they made the whole process seamless and we received our refund from HMRC. We will definitely be using B&B again for our R&D claim to help us grow our business.

Chetan Patel


At first I believed that R&D tax credits were a little too good to be true or that my company would not be applicable. Jenson, Hannad and the team's expertise and experience reassured and guided me through the process. I had to put in approx. 1 - 2 hours work and they did the rest of the application. The first time we worked together they were able to claim for the previous 2 years, so we received a bumper double rebate. This money has helped us grow the business by having the cash to grow the team and increase our marketing budget. My business has grown thanks to their work, so I am eternally grateful.

Ryan James

Managing & Creative Director

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